When considering how mobile users will search for your business, which types of keywords should you focus on?


Question: When considering how mobile users will search for your business, which types of keywords should you focus on?

1. Location keywords: Including city, state, and full address of your business 

2. Brand-specific keywords: Including your company name as well as your website and product names 

3. Service/Industry keywords: Including words related to services you provide, industry names, and popular terms related to the goods or services you offer 

4. Action-oriented keywords: Including call-to-action phrases like “find a store” or “order online” 

5. Long-tail keywords: Phrases that include useful descriptors or synonyms related to your product or service. 

6. Misspellings: Customers may spell words incorrectly so make sure to include those versions too.

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