What are three key considerations when evaluating keywords for search engine optimisation?

Question: What are three key considerations when evaluating keywords for search engine optimisation?

1. Relevance: Analyse which keywords are most relevant to the content of your page and the services that you provide, and use those as the primary focus when optimizing.

2. Competition: Examine the level of competition for each keyword and identify ones with more visibility and less competition.

3. Popularity: Analyse the search volume and trends of keywords over time to identify those with optimal search traffic and the highest potential for return on investment.

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