Companies that focus on filling a gap in the market are described as being engaged in___________________________ marketing.

Question: Companies that focus on filling a gap in the market are described as being engaged in___________________________ marketing.

Companies that focus on filling a gap in the market are described as being engaged in niche marketing. Niche marketing is a strategy that targets a specific segment of customers who have a unique need or preference that is not well served by the mainstream competitors. By offering a specialized product or service that meets the needs of this niche, a company can gain a loyal customer base and a competitive advantage.

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