Discuss with concrete examples the meaning of case study?
Question: Discuss with concrete examples the meaning of case study?
A case study is a research method used to examine a particular subject in depth. It typically includes a detailed description of the events, situations, and people involved, including a careful analysis of the evidences and information gathered from the subject. By using a variety of qualitative and quantitative measures, a case study can provide a better understanding of the issue at hand.
For example, a case study may be used to study consumer response to a new product. Researchers may observe consumer usage patterns, analyze consumer preferences, and gather customer feedback to gain insights into consumer behaviour. With this information, the researchers can then better understand how the new product can best be positioned in the market and determine which advertising marketing techniques should be used to achieve maximum success.
Another example of a case study is to explore the effects of a policy change on a company's operations. Researchers may analyze financial records, customer surveys, employee interviews, and other data to gauge the impact of the policy on the organization. This data can then be used to identify key areas where improvements can be made and to inform future decisions in a data-driven manner.
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