In the on message video case with paul argenti, what term was used to describe the importance of maintaining consistency in your personal brand between the reality of who you are and the reality of how you present yourself?

Question: In the on message video case with paul argenti, what term was used to describe the importance of maintaining consistency in your personal brand between the reality of who you are and the reality of how you present yourself?

In the on message video case with Paul Argenti, he used the term "authenticity" to describe the importance of maintaining consistency in your personal brand between the reality of who you are and the reality of how you present yourself. He explained that authenticity means being true to yourself and your values, and not pretending to be someone you are not. He also said that authenticity helps you build trust and credibility with your audience, and avoid damaging your reputation.

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