When she was looking for a new car, chloe was considering both american- and foreign-made vehicles, but her father and boyfriend both encouraged her to buy american-made brands. which of the following social factors explain this type of influence?
Question: When she was looking for a new car, chloe was considering both american- and foreign-made vehicles, but her father and boyfriend both encouraged her to buy american-made brands. which of the following social factors explain this type of influence?
The social factor that explains this type of influence is "reference groups". A reference group is a social group that an individual uses as a point of reference when making decisions. In this case, Chloe's father and boyfriend are her reference group, and their opinions and advice are likely to have a significant impact on her purchase decision.
Reference groups can influence consumer behavior in a number of ways, including providing social support, setting expectations and standards, and shaping an individual's values and attitudes. In Chloe's case, her father and boyfriend's encouragement to buy American-made brands likely reflects their own values and attitudes towards supporting domestic products and businesses. As such, Chloe may feel pressure to conform to these expectations and choose an American-made car, even if she might have initially preferred a foreign-made brand.
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