Explain three of the seven phases of the impulse purchase cycle.

Question: Explain three of the seven phases of the impulse purchase cycle.

The impulse purchase cycle consists of seven phases that consumers typically go through before making an unplanned purchase. Three of these phases include: 1) Trigger: This is the moment that sparks the desire to buy, such as seeing a product on display or receiving a promotional email. 2) Evaluation: In this phase, the consumer evaluates the product and considers whether it is worth buying. They may also experience feelings of excitement or guilt. 3) Purchase: This is the final phase, where the consumer makes the decision to buy the product and completes the transaction. After the purchase, they may experience feelings of satisfaction or regret, depending on their experience with the product.

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