Identify and explain three dominant approaches of conducting public relations?
Question: Identify and explain three dominant approaches of conducting public relations?
The three dominant approaches of conducting public relations are as follows:-
1. Press Agentry/Publicity: This approach aims to gain maximum media coverage and attention through the use of hype, sensationalism, and stunts, often at the expense of accuracy and truthfulness. The focus is on one-way communication, with the primary goal being to generate publicity and create a positive image for the organization.
2. Public Information: This approach is based on providing accurate and timely information to the public and media. The focus is on disseminating factual information about the organization's activities, policies, and practices to build credibility and trust with stakeholders. The communication is primarily one-way and aims to keep the public informed and up-to-date.
3. Two-Way Asymmetrical and Symmetrical: These two approaches emphasize the importance of building relationships with stakeholders through two-way communication, listening to their needs, and addressing their concerns. The two-way asymmetrical approach uses feedback from stakeholders to persuade them to support the organization's goals, while the two-way symmetrical approach aims to establish mutually beneficial relationships based on dialogue and collaboration. Both approaches emphasize the importance of understanding and responding to the needs of stakeholders.
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