How do you describe a qualitative research?

Question: How do you describe a qualitative research?

Qualitative research is a methodological approach that aims to explore and understand phenomena in-depth by capturing rich, descriptive, and non-numerical data. It involves collecting and analyzing data through various techniques such as interviews, observations, focus groups, and textual analysis. Unlike quantitative research that focuses on numerical data and statistical analysis, qualitative research emphasizes the interpretation and understanding of meanings, contexts, experiences, and social interactions. It allows researchers to delve into complex and nuanced aspects of a subject, uncovering insights, patterns, and themes that contribute to a deeper understanding of the research topic.

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