If a person says that actors make effective spokespeople for potato chips because they are above average in attractiveness, which approach is that person using to explain attitude change?
Monday, April 10, 2023
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Question: If a person says that actors make effective spokespeople for potato chips because they are above average in attractiveness, which approach is that person using to explain attitude change?
The person is using the central route to persuasion in explaining attitude change. This approach involves focusing on the content and quality of the persuasive message, such as the features of the product and the credibility of the spokesperson. In this case, the person is suggesting that the effectiveness of actors as spokespeople for potato chips is based on their attractiveness, which is a central aspect of the persuasive message.
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