Limitations of the ________ budgeting method include not allowing firms to exploit the unique opportunities or problems they confront in a market. if all competitors use this method to set communication budgets, their market shares will stay approximately the same over time.

Question: Limitations of the ________ budgeting method include not allowing firms to exploit the unique opportunities or problems they confront in a market. if all competitors use this method to set communication budgets, their market shares will stay approximately the same over time.

The limitations of the "competitive parity" budgeting method include its failure to account for unique market opportunities or challenges faced by a firm. If all competitors in a market use this method to set their communication budgets, their market shares are likely to remain stable over time. This approach may also lead to a lack of differentiation between competitors in terms of their marketing strategies, making it difficult for firms to stand out and capture new customers.