What term is used to the describe the activity where the eller design team examined aspects, such as the content, navigation, and information architecture, of the webpages of our peer institutions for ideas that we might integrated into our new design?
Sunday, April 09, 2023
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Question: What term is used to the describe the activity where the eller design team examined aspects, such as the content, navigation, and information architecture, of the webpages of our peer institutions for ideas that we might integrated into our new design?
The term that is used to describe the activity where the eller design team examined aspects, such as the content, navigation, and information architecture, of the webpages of our peer institutions for ideas that we might integrate into our new design is **competitive analysis**. This is a common technique in user experience design that helps to identify the strengths and weaknesses of the competitors and to find opportunities for improvement and innovation
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