What term is used to the describe the activity where the eller design team examined aspects, such as the content, navigation, and information architecture, of the webpages of our peer institutions for ideas that we might integrated into our new design?
Question: What term is used to the describe the activity where the eller design team examined aspects, such as the content, navigation, and information architecture, of the webpages of our peer institutions for ideas that we might integrated into our new design?
One of the most important steps in our web design process was to conduct a thorough benchmarking analysis. This is the term that we use to describe the activity where we examined the webpages of our peer institutions and looked for aspects that we could learn from or improve upon. We paid attention to how they organized their content, how they structured their navigation, and how they presented their information architecture. By doing this, we were able to identify the best practices and the gaps in the current web design landscape, and use them as inspiration for our own design.
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