What is the purpose of a cold pitch in freelancing?

Question: What is the purpose of a cold pitch in freelancing?

A cold pitch is a way of reaching out to potential clients who don't know you and haven't expressed any interest in your services. It's a way of introducing yourself, showcasing your skills and value, and proposing a collaboration. A cold pitch can be a great way to find new opportunities and grow your freelancing business, but it also requires some research, strategy and personalization to make it effective and avoid spamming.

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