What beverage company has been using santa claus in its advertising since 1931?
Question: What beverage company has been using santa claus in its advertising since 1931?
One of the most iconic images of the holiday season is Santa Claus, the jolly old man with a red suit and a white beard who brings gifts to children around the world. But did you know that Santa Claus as we know him today was largely influenced by the advertising campaign of a beverage company?
That's right, the Coca-Cola Company has been using Santa Claus in its advertising since 1931, when it hired illustrator Haddon Sundblom to create a series of images for its magazine ads. Sundblom based his depiction of Santa on the poem "A Visit from St. Nicholas" by Clement Clarke Moore, which described him as "chubby and plump, a right jolly old elf".
Sundblom's Santa was friendly, warm and human, unlike some of the earlier versions of Santa that were more stern or elf-like. He also wore a red suit with white fur trim, matching the colors of the Coca-Cola logo. The ads showed Santa enjoying a bottle of Coke while delivering toys, relaxing at home or visiting with children.
The Coca-Cola Santa became so popular that it influenced other media and culture, such as movies, books and songs. Many people began to associate Santa Claus with Coca-Cola, and some even believed that the company invented him. However, the history of Santa Claus goes back much further than 1931, and he has many different names and traditions around the world.
Nevertheless, the Coca-Cola Santa is still one of the most recognizable and beloved symbols of Christmas, and the company continues to use him in its advertising to this day. The next time you see a Coca-Cola ad featuring Santa Claus, you'll know that you're looking at a piece of history that has shaped our image of the holiday season.
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