When a university began thinking about offering more online degrees, it used primary data to assess potential students’ attitudes and intentions. what is the most likely reason for using primary data?
Question: When a university began thinking about offering more online degrees, it used primary data to assess potential students’ attitudes and intentions. what is the most likely reason for using primary data?
Primary data is information that is collected directly from the source, such as surveys, interviews, or experiments. It is often more reliable, relevant, and accurate than secondary data, which is information that is obtained from existing sources, such as books, reports, or websites.
One of the most likely reasons for using primary data in this case is that the university wanted to understand the specific needs, preferences, and expectations of its potential online students. By collecting primary data, the university could tailor its online degree programs to match the demand and interest of its target market. Secondary data might not provide enough detail or insight into the current trends and challenges of online education.
Another possible reason for using primary data is that the university wanted to establish a competitive advantage over other institutions that offer online degrees. By conducting its own research, the university could identify the gaps and opportunities in the online education market and design its online degree programs accordingly. Secondary data might not reflect the latest developments or innovations in online education.
Using primary data can help a university make informed decisions about offering more online degrees. It can also help a university communicate effectively with its potential online students and persuade them to enroll in its online degree programs.
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