What is micro marketing discuss the nature of marketing?
Question: What is micro marketing discuss the nature of marketing?
Micromarketing is a marketing strategy that involves targeting consumers on an individual basis, rather than aiming campaigns at large, undefined segments of the population. This approach hones in on individual preferences and behaviors to craft tailored messages for each customer. For instance, an auto company targeting a niche group of car enthusiasts who are only interested in specific makes and models is an example of a micromarketing strategy.
Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The nature of marketing is dynamic and constantly evolving. It is influenced by various factors such as technological advancements, economic conditions, social and cultural changes, and consumer behavior. The ultimate goal of marketing is to create value for customers and build long-term relationships with them.
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